Truly Unexpected Ways to Get More Clients

Do you remember the day your best client called and canceled? How about the day you realized one of your regulars had slipped away to a comp...

Do you remember the day your best client called and canceled? How about the day you realized one of your regulars had slipped away to a competitor? These are not the days you want to remember. Clients are essential to your business, and you need to keep them coming back for more if you want a steady stream of revenue flowing in.

There are a lot of articles out there that give you the same old advice when it comes to getting more clients: network more, get involved in your community, and create valuable content. Yes, all these things are important, but we wanted to give you slightly different advice. So, if you're looking for some truly unexpected ways to get more clients, read on!

How Can I Get More Clients?

Several methods can be used to get more clients with the least amount of effort, but there is no all-powerful, magical bullet when it comes down to it! It majorly depends on who your target audience is and what kind of marketing tactics are most effective for them.

As a marketer, it's your job to identify those methods and put them into action. However, before you can do so, you must first determine the kinds of consumers you wish to attract. If you're just getting started in your profession, consider a Master of Business Administration in Marketing degree to gain more knowledge and a better grasp of the market.

Ditch the Phone Calls:

Everyone is busy, and picking up the phone to cold call a potential client doesn't win you any favors. If anything, it's just an annoyance. Instead of spending your day making calls that may or may not result in new clients (most likely won't), spend some time crafting personalized emails instead. It takes a little more time than calling someone, but it will be well worth it when you start getting responses from people who are interested in what you have to offer!

Use Killer SEO:

One fail-proof way to get more clients is by showing up near the top of search engine results pages (SERPs). You can do it with killer SEO, which will help your website and content rank higher than your competitors. While it takes some effort to achieve this kind of success, it's worth it in the long run!

Create Irresistible Offers:

If you want people to become customers, you need to offer them something they can't refuse. For example, it might mean creating a special package or promotion only available for a limited time. You could also consider giving away free samples of your work or providing discounts to those who sign up for your mailing list. Whatever you do, make certain it's something your target market will appreciate!

The Power of Celebrity:

You can work with social media influencers like bloggers with large followings on their blogs or Twitter accounts. Or with celebrities like actors and singers whose endorsements are worth gold because many people follow them every day (and they are usually well-paid). For instance, if you're a fitness trainer who wants to promote your business by partnering with an A-list celebrity like Jennifer Lopez or George Clooney.

Host a Contest:

Contests are popular, especially when there's something to win. So why not use this to your advantage by organizing a contest to attract new customers? It might be anything from a social media competition to giveaways or even sweepstakes. Just make sure the prize is relevant to your target audience and worth their time!

Partner Up:

Partnership opportunities are all around us; we have to be willing to look for them. Suppose you're having trouble finding new leads, partner up with another business in your industry with a similar client base. By collaborating on an event or project together, you'll expose each other's businesses to new potential clients. Plus, it never hurts to have someone vouch for you!

Host a Workshop:

Are you an expert in your field? Then share your knowledge by hosting a workshop. It's a fantastic approach to attract new leads and enhance your authority as an industry expert. Plus, workshops are a lot of fun, so attendees will be sure to remember you!

Create a Free E-Course:

Another great way to attract new leads is by creating a free e-course. It can be anything from a basic tutorial on your product or service to a more comprehensive course covering everything related to your industry. By providing valuable content for free, you'll show potential clients that you're an authority in your field, and they'll be more likely to do business with you.

Start a Podcast:

Podcasting is a great way to reach out to potential clients who might not be familiar with your business. It's packed with creativity and highlights your abilities as an expert. If you start a podcast, make sure it's high quality and interesting enough to keep people coming back for more.

Enlighten with an eBook:

If you want to impress potential clients, why not write an eBook? It is a great way to show off your expertise and knowledge, and it can also help you attract leads from all over the world. Plus, eBooks are a great way to build your brand awareness and reputation.

Guest Blogging, Be Heard:

When you guest blog on high-traffic websites, you'll gain exposure to a new audience who may not have heard of you before. And when they see your great content, they'll be more likely to check out your website and contact you for services.

Start a Social Media Contest:

Social media contests are perfect. Plain perfect! They attract attention from potential clients because they're a lot of fun. Your followers will love them! You can give away freebies or discounts or ask people to share your content to enter the contest.

Work on Interesting Infographics:

Infographics are a fantastic way to capture people's attention and show off your expertise. If you create an infographic relevant to your industry and share it on social media, you're sure to get more clients.

Don't Let Your Old Clients Slip Away:

Don't let your old clients slip away! If you've been providing them with excellent service, they're likely to return to you when they need more services. So keep them updated on what you're doing. They may even refer new clients to you!

Tradeshows Can Do Wonders:

However, if your product or service is one that people need to see and touch before they buy, you may want to consider exhibiting at tradeshows or conferences in your industry. These events provide the perfect opportunity for potential clients to learn more about what you have to offer.

Network the Old-School Style:

Offline networking can be highly beneficial when it comes to getting more clients. Make a point of attending industry events and meetups, where you can rub elbows with potential customers (and other professionals in your field). Don't forget about traditional methods either – like sending out mailers. Sometimes the old-school approach is still the best way to go!

Conclusion:

It is a great thing you realize the importance of clients. They are the lifeblood of any business, so you should do everything possible to get more of them. Utilize these tips and watch as your client base grows!