5 Basic SEO tips for ecommerce sites Imagine you started an online store with all your heart & soul and one fine day you search fo...
5 Basic SEO tips for ecommerce sites
Imagine you started an online store with all your heart
& soul and one fine day you search for a product on a search engine and
your website does not appear in the results, now that's a big problem!
This is where SEO comes which is short for Search Engine
Optimization. In a nutshell, SEO is a continues process of improving visibility
and maintaining position in the search results. It is a crucial element for
ecommerce websites because the higher you rank - it will drive more traffic and
potential customers to your website. SEO takes time and it does not change the
game over night so patience is the key. There is no one size fits all strategy
for SEO and online shopping
in pakistan should be careful while developing
a strategy and executing plans.
We searched for an e-commerce website practicing all these
basic 5 tips and we came across buhatala.com - they are making a dent in the
world of SEO, so here are 5 tips you
must practice to achieve a higher PageRank:
1. Optimize Images
Searching images is very common.
Therefore, e-commerce websites must add related keywords into the alt tags
which will help them in increasing visibility of the website and most probably
increase traffic. Keyword used in the alt tags should be relevant to the
product because bots cannot read images so it assists them to understand what
the image is about.
2. Avoid Ctrl+C, Ctrl+V in Product
Description
Creating and
managing product database can be a hassle sometimes but believe me, it's worth
it!
Many online stores just copy and paste the product description - that a big NO! Invest some time and try to re-write the product description for every individual product this will help your customers to get a clear idea of the product and increase your chances to appear in the search results when someone searches for the same product.
Many online stores just copy and paste the product description - that a big NO! Invest some time and try to re-write the product description for every individual product this will help your customers to get a clear idea of the product and increase your chances to appear in the search results when someone searches for the same product.
3. Linking Product and Home Page
A
very common and repeated mistake by ecommerce sites is poor link structure.
This not only irritates your customers but also confuses the search engine bots
while crawling on your website which leads to lower rank in the search results
and ultimately a lower PageRank score.
4. Content Management
Managing
your website content and organizing it's structure is very important to
increase engagement & traffic, it also decrease bounce rate. It's obvious
that unstructured website looks messy and hurts the brand image as well. For an
ecommerce website it is important that right products are displayed on the
right time and place which will increase the chances of conversion.
5. Mobile Friendly
According to
Google about 60% of the searches are from mobile devices and with the
increasing number of smart phone users across the globe it is very important
that ecommerce websites should be optimized and compatible for mobile users. It
should be a hassle-free shopping experience for mobile users of any operating
system i.e Android or iOS. A good mobile friendly website is compatible with
every mobile screen and have the least loading time.
There
are various ways to do SEO depending on the website but these 5 tips are
usually practiced by every SEO expert.
Good Luck!
Good Luck!