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Selling Affiliate Products On Shopify

Selling Affiliate Products On Shopify: What To Know Before Starting Shopify is one of the world's leading e-commerce platfor...



Selling Affiliate Products On Shopify: What To Know Before Starting

Shopify is one of the world's leading e-commerce platform to date. The reason behind their success is simple - versatility. There are many apps and extensions you can use to get the most out of a Shopify website. One of the leading uses of this platform is affiliate marketing.

Affiliate marketers are now leaning towards Shopify as the platform gives a more natural fit for selling products online. However, before getting your feet wet, you should first consider a few factors before starting your affiliate journey.

The Four Elements Involved

Affiliate marketing is a partnership between a brand or a retailer and an affiliate.  However, you should also understand that this sales strategy have many stakeholders involved.

1.      The merchant - They are the business or individual that sells the product. They also supply affiliates with promotions to drive sales.
2.      The affiliate marketer - They can be an individual or group that promotes the merchants' products or services. Each sale they generate from the merchants gets them a commision. Affiliates are expected to use links, banners, and other marketing techniques at their disposal to promote the product, and this strategy includes setting up a Shopify store
3.      The consumer - These are your audience or target market. This may also refer to you in some cases.
4.      The network - It's usually a service that acts as an intermediary. The network is useful to track affiliate traffic and facilitate commision payouts easily.

These four elements make up the whole affiliate ecosystem. Understanding each one of these elements will help you sell affiliate products better and faster. You can also buy course on affiliate marketing to get a more in-depth look at how each of these elements come into play.




Marketing Method

Merely uploading your products on a Shopify store will not mean that you'll start generating sales.  You have to start by figuring out how you will market your affiliate website. Here are some marketing techniques that have been proven to be effective:

1.      Product reviews - You can create articles that talk about the products you are marketing. This will help persuade your audience to buy the products. Just be sure you're giving out an honest review or else you'll lose credibility.
2.      Email marketing - This strategy can be good for those who already have an existing audience like bloggers. You can leverage your current email list to promote your products.
3.      Video content creation - Videos are getting more popular these days and creating one for your Shopify store can help boost sales. You can do video reviews to give your audience a detailed look of the product.  Some experts even pair their written review with a video review.
4.      Social media marketing - Create social media pages for your Shopify store to tap into a bigger network. You can also use these social media website to launch ads.
5.      Search engine optimization (SEO) - This marketing strategy will help your Shopify store rank better in search engine results pages. If a customer searches for a product, you can be sure that your site appears as a top result.

Most expert marketers combine these strategies to boost sales. For example, a blogger may create an SEO article around the products they are selling to make it rank better. At the same time, they can also post the article on their social media pages to drive traffic and conversions

Understanding The Important Factors

There are many factors that make an affiliate marketer successful. Some people have been in this game longer than you have. They have thrived in this business because they know what to prioritize. Here is a list of the essential things to consider before you start:

     Choosing the right product - Only promote products you can sell. It's easy to fall into the trap of selling a lot of products, and you have to avoid this at all cost.

     Be consistent - You have to promote your products consistently. Maintaining a top-of-mind awareness within your audience is key to increasing sales.

     Be Truthful - Never give out reviews or opinions just for the sake of making a quick buck. Sure, it can sometimes be tempting to sell a product just because of the high sales commission, but you might be risking losing your credibility in the process. Only provide reliable and truthful reviews

     Excellent customer experience - Provide a way for your customers to contact you in case something happens like a delay in delivery or a return request. Just by providing excellent customer experience you can immediately set yourself apart from other affiliate marketers.

Conclusion

Affiliate marketing is an economical choice for those who want to explore the world of e-commerce. It doesn't require you to manufacture a product or provide a service, but it lets you solve a problem by selling other people's products. Ultimately, affiliate marketing is all about helping the consumer make the best choice through your help.