The Japanese love fresh fish. But the waters around Japan have not held as many fish as they used to, for decades now. To feed the Japanese population, fishing boats got bigger and went farther than ever. The return trip took more time, and the fish were not fresh.

To solve this problem, fish companies installed freezers on their boats. However, the Japanese customers could taste the difference between fresh & frozen fish. And they did not like the taste of frozen fish.

So, fishing companies installed fish tanks. They would catch the fish and stuff them in tanks, fin to fin. After a little thrashing around, they were tired, dull, and lost their fresh-fish taste. The fishing industry faced an impending crisis. But that was resolved and today, they get fresh- tasting fish in Japan. How did they manage to do that?

To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks but along with a small shark. To stay alive, the fish have to constantly stay on the move. Which also happens to keep them fresh!!

At work, sharks are the new challenges that we face every day, in current tasks or processes, or when facing customers . You are active, energized & happy when you are constantly conquering challenges. You have the resources, skills & abilities to make a difference. Think about innovative ways /ideas to overcome these challenges.

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