Numbers are everywhere, but did you know that the number three can be used to boost your written and verbal presentations?

“How so?” I hear your ask.

Well, it all comes down to how we perceive information.

For instance…

If you wanted to persuade me to buy a state-of-the-art watch you were selling, one reason is unlikely to win me over. Add a second reason, and I may be closer to being persuaded - but I’ll probably just end up comparing the two reasons. However, add a third reason… and you may have hit pay dirt!

This method is known as ‘The Rule of 3’, and is a proven way of delivering clear and memorable messages, while still offering comprehensive information to the recipient(s).

Many famous phrases use the ‘The Rule of 3’:
Blood, sweat and tears (Sir Winston Churchill)
I came, I saw, I conquered (Julius Caesar)
Life, liberty, and the pursuit of happiness (the American Declaration of Independence)

Clearly, there is real magic in using ‘The Rule of 3’ to communicate key messages to your audience.

Apple co-founder Steve Jobs said to attendees of MacWorld 2007, that he’d be talking about three groundbreaking products, namely:
A wide-screen iPod with touch controls
A revolutionary mobile phone
A breakthrough Internet communications device

After talking at length about each of the three products - and to wild applause from the audience - he wrapped up his presentation by saying:

“Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

It’s obvious Steve Jobs understood the power of three. And if you want to be a successful and effective communicator - you should also understand and use this technique.

So, are you Interested in finding out more about ‘The Rule of 3’? Then click below to read my full-length article on the subject, which I’m sure you’ll enjoy.
Ever Wonder Why We Count to Three?

If you find the article helpful, please share your feedback with me. (I’d particularly love to hear your top three benefits that you gained from reading the article!)


- Leon

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