How agencies do mobile app marketing Introduction Deciding on what mobile app to download for any user can be quite a task, ...
How agencies do
mobile app marketing
Introduction
Deciding on what mobile app to download for any user
can be quite a task, because there are a lot of them in the app stores with the
right descriptions of exactly what you are looking for. The descriptions are so
convincing and when you finally settle on the one you intend to download, you
are still not convinced enough if it is any best from the rest until it gets to
a point where you proceed to download some more so that you can compare them.
What happens after
that is that either you download the app you were looking for, and a couple of
others for comparison reasons, or you end up not even downloading any at all
based on feedback reviews by users who have already interacted with the app.
That explains why an app should be developed to perfection to avoid negative
reviews by the users. That is because no matter how much marketing or
advertising is made for an app, if it is way far from satisfying the users’
needs it will attract negative reviews and that only is enough to put away
potential users.
That is what defines competition in the apps
developing industry. The only way to make sure that users do not hesitate when
it comes to deciding whether to download your app or not, is to hand over
marketing tasks to a mobile app marketing agency to do what they do best
as you wait and watch downloads traffic on your app. The question any app
developer or company is likely to ask when it comes to getting app advertising
agencies services is the manner in which they go about mobile marketing. Well,
let us look at some of the working styles a mobile app advertising agency can
use.
Mobile apps
marketing work style
o
Accurate Expertise. In most
business setups, the marketing team does not oversell or specialize in
something that the company does not know about. It is a strategy for any
marketing agency to stick to what they know and this is not an exception when
it comes to app advertisers. Mobile app marketing agencies will work
accordingly within the existing information and make it work for your
satisfaction levels.
o
Transparency. Most mobile
app marketing agencies will strive to provide the best performance and will not
hide any information from their clients even when they are encountering
challenges. They confide in their clients so that they can be a part of the solution
just in case there is a problem somewhere.
o
Value-add insights. Most of the
times it may happen that a client has given their specific choice of channels
that they would wish their respective advertising agencies to specialize in,
but at times it also happens that the contracted agency may find other
additional recommendations that would as well perform better, and when this
happens they may inform the client for further directions or just proceed with
their work so long they do their work to the best of results.
The process to
achieving marketing goals for mobile app marketing agencies
1. Initial consultation.
This is the first stage that involves open sessions of ideas exchange between
the marketing team, making recommendations, asking questions, and understanding
the client’s needs, all in order to come up with the best marketing strategies
for the assigned mobile app.
2. Setting up goals.
When it comes to setting goals, most mobile apps advertising agencies refer to
the client’s key performance indicator to define ways of coming up with a
successful marketing plan, all according to the clients specifications.
3. Developing a proposal.
After consultations and getting to know a client’s goal, mobileapp marketing agencies go ahead to set up specific
recommendations and a design plan on how to accomplish those goals. They also
involve the client on what they intend to do to achieve a successful marketing
campaign.
4. Ideas and brainstorming.
In this stage, app marketing agencies engage the client for details such as information
on their competitors, their target market, marketing activities that have
worked or failed in the past, relevant keywords and so much more relevant
information.
5. Strategy building.
6. Execution of the marketing strategy.
7. Optimization. They concentrate on ongoing reporting, research, analysis
and execution.
