Assertiveness is the ability to directly and honestly
express your opinions, feelings, attitudes and rights.  

It is to do so without anxiety and in a way that doesn't
infringe on the rights of others or violate another person's integrity

It's not aggressiveness, it's a middle ground between being a bully and a doormat.

It's dependent on a feeling of self-efficacy. a sense that if you behave in a certain way, something predictable will occur

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