By Junaid Tahir
A friend of mine is CEO of a medium size company, he says that in order to have deep understanding of the work at all levels of the company he tries to work in all domains in the company. This gives him insight of the tasks being done, associated complications, challenges and wisdom to resolve issues and optimize processes. He was telling that the job of their receptionist is tough as it involves a lot of patience. Some weeks back he sat at the reception and received the calls from their clients. Assuming that their call is being attended by the receptionist the customers talked as if they were talking to their servant. They were using harsh, rude or indecent words because of the faults related to the company products. However as soon as he introduced that he is the CEO of the company, the tone of the caller changed immediately.